Tuesday, January 22, 2013

Spreading the Good Word... Of Science That Is!

How do you spread science to a crowd of people? Not the scientific crowd, although some may be inclined that way. Ordinary people. People who had a science class in high school or college and hasn't though much about it since.

Here is the deal, science at the basic level is generally interesting to a good crowd of folks. Once you dive in deep, you tend to loose all but the most advanced. Take for example, electricity. When I was a kid, I was really interested (or at least I thought I was) in all things electric. I would go to Salt Lake City to the Hansen Planetarium to see the "Zap Show" where they had giant Tesla coils, Van de Graaff  generators, a Faraday cage and lots of ozone in the air. Pretty cool stuff! Fast forward to physics 2120 or equivalent and the coolness factor starts to wear off rather quickly.

That brings me to an important point:
Not all science is interesting, and the deeper you get, the less interesting it tends to be to the average citizen. For example, I tell someone, "I'm in the soil science program at USU!" and they want to know a little bit more. They think that it's interesting! But if I tell someone, "hey, I just fit some soil moisture data to the van Genuchten parametric model!" Their eyes glaze over and they want to run away.

People want to relate, they want to know, "how does it affect me?" or probably more like, "what's in it for me?" If you can present that, and hold their attention, you're set. So keep it simple! Make it fun, give people the resources if they want to go deeper but don't bore them with the details before they're ready.

My other science interest is rockets. That can be as basic or as in-depth as you want to make it. Here are some websites I've spent some time looking at. They do a great job of presenting the information to a general audience and if you want to dig deeper, the resources are generally available. My favorite site is probably SpaceX. They have a users guide to their space craft, price lists for sending your payload into space, and merchandise for sale!

SpaceX Click on the Falcon 9 button for an overview, users guide, and pricing
SpaceX Facebook Page
Gravity Probe B
Gravity Probe B Facebook Page
Utah Rocket Club
USU Experimental Rocket Club Facebook Page

What's the common theme? They show the fun, interesting, exciting points of what's going on in their world that allow you to relate.

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